Wednesday, 21 December 2011

Audience feedback

Here is a survey that I created for my target audience to fill in to see if the new design was better and why they thought that.

Here is the survey
http://www.surveymonkey.com/s/ZCVK6WK

Take the survey
Click here to take survey

The Results
I sent out my blogger address to over 20 people that fit inside my target audience. However I only received 10 results back so I will now analyse the results that I received.

Question 1 - would you buy the magazine?










100% of the people asked would buy the magazine, this is great to hear as the purpose of creating the magazine was to make it competitive in the market and from this feedback I can see that the magazine would be a success if released as a product in the market.

Question 2 - why/why not?















All of the people asked gave positive results I am really happy with this as they stated that the pages linked well, and that the magazine was finished to a high standard similar to others currently on the market. This is great feedback as it shows that my product would be competitive in the market. one reader even said that the 'quirky features' helped it to stand out over the magazines in the market.

Question 3 - would you pay £2.50 for the magazine?









100% of the readers asked said they would be willing to pay the £2.50 for the magazine, this shows that I have chosen the correct price for the product. However if I was to sell this magazine in the market professionally then I would have to do more research to see if I would be able to charge a higher price for the magazine.

Question 4 - Do you think the magazine's genre is clear?









All of the people asked said that the genre was clear throughout the product. This is good because it means that the product will link with the target audience that I had decided upon and the images that I have chosen and the content all link in with the genre well and it is clear to the reader. This means that if the magazine was on a shelf in the selling place then at a first glace it would be clear to the target audience that the product is aimed at them.

Question 5 - Do you feel that the pages link to one another, is the link clear?









I was worried that the pages didn't link well enough to create the synergy needed through the product, However from the feedback I can see that 100% of the people asked said that all of the pages linked to one another and the link was clear.

Question 6 - Which page was the most effective and why?














I asked this question because I didn't want one of the pages to outshine the others. I am happy to say that the feedback shows that there wasn't one page that out shined the others. 4/10 said the contents 3/10 said the front cover and the other 3 readers said that the double page spread was the most effective. Even though the contents page gained one more vote I feel as though if I had more feedback then I may have gotten a more even result.

Question 7 - Is there anything you would change about the magazine?















Most of the people who fed back said that they wouldn't change anything. however two small errors cropped up and these were the fact that the post-it note on the contents page looks 'squished' this can be easily adjusted and changed to make it a better quality. The second statement was that the quote that appears on the double page spread was not that easy to read and its colour didn't fit in with the magazine's overall colour scheme, this can also be easily changed.

Conclusion
Overall from this feedback I have found out that the readers feel as though the magazine is competitive enough to compete in the current market and the images chosen and the content are all successful enough to convince the target audience to buy the product.

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